ASP has been raising software industry standards since 1987 by providing its members with useful, professional content and business know-how support. To implement the 2008 strategy, the ASP has elected 4 officers and 8 collaborators with relevant experience in running and caring for software commerce enterprises, including all of the following aspects: development, security, sales, software e-commerce, marketing, web marketing, public relations, affiliate marketing, customer service, event management, and sales consultancy for software authors.